Shim, Joo Bo

심주보

Emerging Artist

Aetās

White Oxford Cotton, White Twill Tape, White Cotton/Polyester Blend Thread

26” x 60”

Joobo Shim is a Korean-Canadian artist with a BFA in Fashion Design from Ryerson University. Prior to establishing JS STUDIO, Joobo honed his craft working at commercial and conceptual apparel brands such as Canada Goose and 3.1 Phillip Lim. Joobo’s work focuses on redefining traditional Korean culture through a conceptual and contemporary lens. His creative practice focuses on developing a “Neo-Traditional” aesthetic that aims to use traditional Korean heritage as its vocabulary and foundation to recontextualize and reimagine an Eastern and Western design relationship.